Ok a little blog with advice here, a sort of continuation of my pro marketing and kit discussions.
When you get a meeting with An aryist you admire or are looking for oportunities leading the charge with:
"Why Do you need to see my work I’m excellent."
Is really not going to help your case folks.
Start with research. Know your niche;
Fashion and print
Your portfolio and research need to reflect that. Second be origional. By that I mean if you want to Do the latest trend; skull candy, movie character fine. Try ad Do your own twist on it. I’m more impressed by influenced work than a direct copy.
If your focus is fashion and brdal show it. Have different skin tones and shades, different styles and above All 3 beauty to 1 creative or avante garde.
Trust me a good clean beauty makeup Will be more salable than a fantasy art shots.
Same goes for film. Clean natural looks on men and women, blood work and character shots that are origional.
I get called and emailed a lot on this and here’s a clue. I don’t have time to hold ypur hand. You need to show me why you out of the 100 others should be on the shoot assisting me.
I have been working on a new aspect of the business as my work in India changes I am seeing the need for an art team so I set up a page, started looking into a website and building up the likes. Artists were asked to contact with samples of the work and links to their sites.
This led to a blank stare. Don’t get me wrong I saw the same thing in the UK as well. No one has websites! The freshers, the experienced artists. No one. OK mine is down for now being redeveloped and designed for a big (delayed sigh) relaunch.
So I decided to start pushing people on this. Most of use smart phones right? Android or apple. I’ve even had people come to see me with no portfolio and a look of surprise when I turn them away or suggest they shoot some new work just for the book. Here’s the deal. A website is the first point of call, second is a face to face meeting where I ask to see your book.
Link it up to your social media and work it properly (keep it pro, no drunken rants etc). Even if you have one good image, post it. Set up a site and showcase yourself. Start with the basics: Bio: Be honest, if your new say it. Test shoot and build your book, know the market but get into it. People need to see you and your links. With so many sites out there its easier than ever so there is no reason not to have a reasonable portfolio of images you can show.
So here’s just a couple of really good links to get you started on the road to web optimized show casing: wwww.foliohd.coma good site that allows a simple portfolio to be placed on line. wwww.mixform.com really good customer service and a simple to use site.
This is just two of many. Choose a domain pay for hosting on these sites its cheap and easy and self managing. A nice way of saying you run it yourself. If you run a blog why not look at expanding it with pages and adding pages?
many people use tablets like the asus or ipad, have a portfolio app on this and use it! Make your work visible to clients when you meet them. Its frustrating when I arrange to meet someone and they tell me they don’t have a website or portfolio but they are really good (honest). I can’t go on that I need to see your work and a portfolio in digital or print format goes a long way, websites help to push that.
Your a business and a good website well planned and thought out can make or break you. I read the bios, check the images (I can smell a overworked image a mile off), I do background checks on staff for events so its a good idea to have your work out there. Facebook pages are fantastic and a good additional tool, maintain it, show off behind the scenes snaps taken on your phone but heres the key, keep the really good images on the site. Be a pro and show your work.
OK folks I am going to stop for now and will move on with the next segment of my blog soon which looks at kit. If you want more advice or support on anything I talk about on here let me know by email, I do offer mentoring services and support to artists. Videos of kit from my favorite brushes to multi purpose items, and a few how to videos as well as some fantastic fun behind the scenes videos will be on the new youtube channel soon.
Behind the scenes with JamesC creative director of JamesC artists
Taking a leap and doing something new is always scary.The first step to achieving that is stepping up to edge of the unknown and saying I’m ready.
I’ve done this a few times now, travelling, working with new faces. Its not always profitable. But it was my risk to take.
Rebuilding your life takes guts, determination and risk especially when your mistake is big.
Talk is cheap show action. Think for yourself and take a chance on your aspirations but remember its tough. You need to bewilling to make sacrifices.
Friday and Sunday was all about bridal for me this week, with a fantastic opportunity to play around with make up and create something simple, elegant and classic with a splash of glitter.
My ever faithful (and so cheap) Bharat and Dorris gold pigment was liberally applied to the eyes, arms, even the hair using a small shadow brush and a blush brush.
A devastatingly beautiful effect that offset the daylight and made my bride look stunning and shimmer so lightly in the golden sun of Mumbai.
I wonder in my darker moments if I made a mistake. I promised myself that I would escape into world, knowing nothing is ever as simple, cut and dried as We like to think I still did it.
Took a risk and Spread my wings to fly.
Ok I’m being hunted for regional movies, not quite my bollywood aspirations but I’ll accept it as a stepping stone to different things.
I can officially call myself international, I’ve worked across the uk, holland, germany and india.
Which is where I am now.
Tongue tied and twisted, the price I had to pay.
Its not a wholly bad journey; I learned that I can walk alone if I need to that I can fight my corner, red in tooth and claw, the question is, was it worth the sacrifice?
Dry eyed and hardened I stand my ground and hold my own.
The quote from bette davis “I survived because I was tougher than everyone else” and a marylin monroe quote “they only want you when your gone,” flit through my head daily.
Especially when I talk to old contacts who are begging me to come back, to what I ask?
The response is always home.
Home? I live out of a suitcase folks!
2014 Will see the beginning of a new JamesC, already working on the plan which 2013 almost killed.
I pulled it back and savd it from the lions just in time.
Stay with me folks who knows I may just video blog my memoirs or at least a taster of them…..